Refresh & Revamp
Design sprint concepts to develop an extensive rebrand and state-of-the-art websitebuild for Wadsworth Design
Apr ‘25- Jun ‘25
Project Focus: UI and Brand Design
Skills: UI Design and Visual Design
Tools: Figma and Illustrator
Reflection: Collaborating with clients who have undefined goals requires designers take initiative, offering strategic guidance and design leadership to help shape a clear direction that they may have never thought of thmeselves.
*This case study follows concept for Wadsworth Design that did not make it to the final stage of production
https://wadsworthdesign.com
Challenge: Deliver a new website for Wadsworth Design - whilst creating a new visual brand identity
Solution: Established consistent layouts and built a cohesive design system aligned with Wadsworth Design’s updated brand guidelines, resulting in a streamlined and unified digital experience.
Highlights: Created multiple design variations that informed the final deliverable
Process
Understanding the client’s needs and painpoints
Cirrascale’s Wadsworth needed a face lift. The opportunity lay in redefining layouts, typography, and visual hierarchy to give the brand a sharper, more modern presence.
(Thank you Wayback for “before” photos)
Think It
Moodboard
Build It
Rough sitemaps and lo-fi wireframes
Tweak It
Developed Wire Frames