design sprint concepts
to develop an extensive rebrand and state-of-the-art websitebuild for Wadsworth Design
Project Focus: UI and Brand Design
Skills: UI Design and Visual Design
Tools: Figma and Illustrator
Reflection: Collaborating with clients who have undefined goals requires designers take initiative, offering strategic guidance and design leadership to help shape a clear direction that they may have never thought of themselves.
Overview: Wadsworth Design partnered with Voltage for a complete visual refresh of their agency website. Beyond a modern facelift, the project focused on strategic design decisions that better highlight the agency’s services and expertise.
Challenge: Deliver a new website for Wadsworth Design - whilst creating a new visual brand identity
Solution: Established consistent layouts and built a cohesive design system aligned with Wadsworth Design’s updated brand guidelines, resulting in a streamlined and unified digital experience.
Highlights: Created multiple design variations that informed the final deliverable
Understand It
Understanding the client’s needs and painpoints
Cirrascale’s Wadsworth needed a face lift. The opportunity lay in redefining layouts, typography, and visual hierarchy to give the brand a sharper, more modern presence.
(Thank you Wayback for “before” photos)
Before VoltageBefore Voltage
Think It
Moodboard
The client wanted the site to resemble modern “Swiss” Design
Build It
Rough sitemaps and lo-fi wireframes
Six initial concepts for branding and home page iterations.