Pink Milk & All Her Friends
three seasons of successful concept & color direction
June’ 23 - April’24
Role: Conducted research on micro and macro trends and user behaviors, delivering insightful analyses that served as the foundation for informed design decisions across cross-functional teams. Collaborated with developers, project managers, and multiple accounts, successfully bringing global footwear projects to fruition. Developed three seasons of successful color palettes, aligning closely with the brand’s needs and resonating with consumers, contributing to the brand’s popularity in the market.
Overview: Three seasons of color development, materials, and graphics at Crocs. As well as the inspiration/forecasting behind the seasonal palettes.
For more questions reach out to gargipantdesign@gmail.com
“Arguably one of Croc’s most popular color” - Mr.Crocs (probably)
Season: SPSU24 - COLOR DESIGN & DEVELOPMENT
Currently used on 35+ products across the E-Commerce Store
As seen on: Chappell Roan, Millie Bobby Brown, SSENSE Models, Fornite Gamers, and at least 3 people I pass by on the street.
Pretty cool that a color that I debated calling Dusty or Terracotta Pink ended up as one of the key colors for:
SIMONE ROCHA X CROCS FAHO24
Season: CROCS SPSU25 - COLOR DESIGN & DEVELOPMENT
Currently used on 14+ products across the E-Commerce Store
Playing perfectly into the “small luxuries” trend, Hydrangea is perfect for lustrous materials and metallics, with a digital appeal that is eyecatching on social media.