What happens when you give a design team an AI tool and one day to build an app?
A campaign and short film created with Google’s R&D team to demonstrate Stitch through a real creative workflow. I worked across storyboarding, visual direction, social extensions, campaign design, and the lo-fi product prototype featured in the film.
Making a very busy concert calendar feel easy to scan and impossible to missA recurring monthly design system for Live Nation Colorado spanning print, social, and OOH. I designed and evolved the calendar system, organizing dozens of artists, dates, and venues into a flexible visual framework with a distinct look for every month.
Translating culture, fashion, and consumer behavior into colors that could actually live on a CrocSeasonal color direction for Crocs informed by runway, cultural research, and trend forecasting. I developed palettes and color stories across footwear, including Pink Milk, which became one of the brand’s most requested colors and was later added to the permanent line.
Building a premium, flexible identity for Plex ConsultingA visual identity refresh designed to make Plex feel more cohesive across every brand touchpoint. I helped develop the design system and applied it across web, social, marketing materials, presentations, and internal communications.
Giving a single its own visual identity and a lot of personality
Developed the visual language and graphic design for the single, translating its sound and personality into a distinct creative direction. From typography and color to composition, I created a cohesive visual identity designed to capture the energy of the music across its promotional assets.An exercise in getting off the screen and getting our hands dirty.
Sometimes the best way to make something is to step away from the computer. I created a series of handmade zine-inspired graphics for Voltage LTD, using good old-fashioned scissors, glue, and a whole lot of paper.
Eight hours of cutting, pasting, rearranging, we had a collection of graphics that embraced the imperfections of making things by hand.